Cannes Lions 2014: alle nominaties én winnaars!

Vorig weekend begon het festival met de bekendmaking van de nominaties in belangrijke categorieën als Direct Lions en PR Lions. Uiteraard zat de in Nederland al veelbekroonde Sweetie-case van Terre des Hommes en Lemz bij de genomineerden, maar ook bureaus als DDB & Tribal, W+K, Publicis, JWT, N=5 en TBWA\Neboko haalden de eerste shortlists. Sindsdien volgden er nog veel meer lijstjes.

Update 16-06: de eerste winnaars zijn bekend: 5x goud voor Sweetie van Lemz!

Update 17-06: de nominaties zijn bekend voor Radio, (Product) Design en Cyber Lions.

Update 18-06: dinsdagavond zijn de prijzen uitgereikt voor Mobile, Outdoor en Media.

Update 19-06: Grand Prix voor G-Star bij Product Design, wederom 6x goud voor Sweetie! 

Update 21-06: de laatste nominaties zijn bekend: Titanium, Integrated, Branded Content, Film Craft, Film en Innovation. Nederland mikt vooral op Film Lions.

Update 21-06 (23:00 uur): Jawel, Lemz wint met Sweetie de Grand Prix for Goods! 

TITANIUM LIONS

Geen Nederlandse nominaties.

Prominente nominaties: The Epic Split (Volvo, Forsman & Bodenfors), 24 Hours Of Happy (Universal, Iconoclast), Bob Dylan Like A Rolling Stone (Sony, Interlude). Bekijk alle nominaties hier.

INTEGRATED LIONS

Amnesty International: Do Not Frighten President Putin (BVH) - BRONS

Prominente nominaties: The Scarecrow (Chipotle, CAA), Live Test Series (Volvo, Forsman & Bodenfors), Happy ID (McCann Lima), Axe Apollo Space Academy (Unilever, BBH London). Bekijk alle nominaties hier.

FILM LIONS

Alcoholic Drinks
Heineken: The Odyssey (W+K Amsterdam, MJZ London) - ZILVER

Non-Alcoholic Drinks
Campina: Judo Champion (TBWA\Neboko, Pink Rabbit Amsterdam)

Restaurants & Fast Food
McDonald’s: Parachute (TBWA\Neboko, Pink Rabbit Amsterdam)

Entertainment & Leisure
Sony Playstation 4: The Last Of Us (180 Amsterdam, Minivegas Amsterdam) - BRONS

Publications & Media
Warner Bros: All-Lego Ad Break (ITN Productions London, Bricksports Leeuwarden)

Banking, Investment & Insurance
Dela: Leo (Ogilvy & Mather Amsterdam, Wefilm)
Dela: Mark (Ogilvy & Mather Amsterdam, Wefilm)

Corporate Image 
Samsung: What’s Your Problem? (72andSunny Amsterdam, Smuggler London)

Fundraising, Donations & Appeals
War Child: His Story (Doom & Dickson, Hazazah Amsterdam)

Internet Film
Centraal Beheer Achmea: Real Winter (DDB & Tribal, In Case Of Fire Amsterdam)
Samsung: What’s Your Problem? (72andSunny Amsterdam, Smuggler London)

Viral Films
Terre des Hommes: Sweetie (Lemz, Tetteroo Media)
Heineken: The Odyssey Authenticity Response (W+K Amsterdam, MJZ London)

FILM CRAFT LIONS

Geen Nederlandse nominaties. Géén Grand Prix toegekend, net als bij... 

BRANDED CONTENT & ENTERTAINMENT

Fiction: TV & Broadcast
Heineken: The Odyssey (Wieden+Kennedy Amsterdam)
Pernod Ricard: Absolut Nextframe (Sid Lee)

Non-Fiction: Online
Terre des Hommes: Sweetie (Lemz) - GOUD

INNOVATION LIONS

Geen Nederlandse nominaties. Grand Prix voor JSC Megafon. 

CYBER LIONS

User Experience
Adidas: Nitrochange Your Game (DDB & Tribal Amsterdam)

Storytelling
Absolut/Pernod Ricard: Absolut Nextframe (Sid Lee)
Heineken: Fans of the World (DDB & Tribal Amsterdam)

Animation/Motion Graphics
Electronic Arts: Life Size Messi (Wieden+Kennedy Amsterdam)
Adidas: Nitrochange Your Game (DDB & Tribal Amsterdam)

Use of Video
Terre des Hommes: Sweetie (Lemz) - GOUD

Innovative Use of Technology
Terre des Hommes: Sweetie (Lemz) - GOUD

Automotive Products & Services
Porsche: Blind Trade (Achtung!)

Charities, Public Health & Safety, Public Awareness
Terre des Hommes: Sweetie (Lemz)  - GOUD

Microsite
Electronic Arts: Life Size Messi (Wieden+Kennedy Amsterdam)

Response/Real-Time Activity/Crowdsourcing
Terre des Hommes: Sweetie (Lemz)  - GOUD

Use of Co-Creation & User Generated Content
Absolut/Pernod Ricard: Absolut Nextframe (Sid Lee)
Alzheimer Nederland: The Alzheimer Event (N=5)

Innovative Use of Social or Community
Terre des Hommes: Sweetie (Lemz)  - GOUD

Targeted Conversations at Scale
Terre des Hommes: Sweetie (Lemz)  - GOUD

DESIGN LIONS

Self-Promotion
Concept Briquette (DDB & Tribal Amsterdam)

PRODUCT DESIGN LIONS

Ready To Wear
Raw For The Oceans (G-Star Raw Amsterdam) - GRAND PRIX

RADIO LIONS

Pharmacy
Listen To Your Liver (Maruri Grey, Ecuador; Massive Music)
Total Eclipse Of The Liver (Maruri Grey, Ecuador; Massive Music)
Don’t Go Breaking My Liver (Maruri Grey, Ecuador; Massive Music)
Shape Of My Liver (Maruri Grey, Ecuador; Massive Music)

Use of Music & Sound Design
Listen To Your Liver (Maruri Grey, Ecuador; Massive Music)  - ZILVER
Total Eclipse Of The Liver (Maruri Grey, Ecuador; Massive Music) - ZILVER
Don’t Go Breaking My Liver (Maruri Grey, Ecuador; Massive Music) - ZILVER
Shape Of My Liver (Maruri Grey, Ecuador; Massive Music) - ZILVER

DIRECT LIONS

Ambient Media (Large Scale)
Heineken: The Legendary Posters (Wieden+Kennedy Amsterdam)

Direct Response Print or Standard Outdoor
Nestlé: Have A Seat (JWT Amsterdam)

Use of Digital Marketing
Terre des Hommes: Sweetie (Lemz) - GOUD

Response / Real-Time Activity
ALS Foundation: Dead Man Tweeting (Publicis Amsterdam)

Use of Social Audience in DM Campaign
Heineken: #ShareTheSofa (Starcom, DDB & Tribal Amsterdam)

Fast Moving Consumer Goods
Heineken: The Legendary Posters (Wieden+Kennedy Amsterdam)
Heineken: #ShareTheSofa (Starcom, DDB & Tribal Amsterdam)

Charities
Terre des Hommes: Sweetie (Lemz)  - GOUD

CREATIVE EFFECTIVENESS LIONS

Geen Nederlandse nominaties.
Unilever is drie keer genomineerd, McDonald’s twee keer.

INNOVATION LIONS

Geen Nederlandse nominaties.
Samsung is drie keer genomineerd in deze categorie.

MOBILE LIONS

Geen Nederlandse nominaties.

MEDIA LIONS

Use of Outdoor
Nestlé/Kitkat: Have A Seat (JWT Amsterdam) - BRONS

Special Events & Stunt/Live Advertising
Heineken: The Legendary Posters (W+K Amsterdam, Starcom) - BRONS

Use of Digital Platforms
Heineken: The Odyssey (Wieden+Kennedy Amsterdam, Starcom)

Use of Social Platforms
Heineken: #ShareTheSofa (DDB & Tribal Amsterdam, Starcom)

Fast Moving Consumer Goods
Heineken: The Legendary Posters (Wieden+Kennedy Amsterdam, Starcom)

Charities, Public Health, Awareness
Terre des Hommes: Sweetie (Lemz) - GOUD

OUTDOOR LIONS

Interactive Outdoor Experience
Nike: Human Printing Press (Wieden+Kennedy Amsterdam)

Integrated Campaigns Led by Outdoor
Heineken: The Legendary Posters (Wieden+Kennedy Amsterdam, Starcom) - ZILVER

PR LIONS

Charity & Not For Profit
Terre des Hommes: Sweetie (Lemz) - GOUD

Audience Targeting/Engagement
Terre des Hommes: Sweetie (Lemz)

Innovative Use of Social or Community
VeiligheidNL: Vuurwerk-campagne 2013 (TBWA\Neboko)

PRESS LIONS

Fundraising, Donations & Appeal
Alzheimer Nederland: News Mess-up (N=5)

PROMO & ACTIVATION LIONS

Use of Promotional Stunts & Live Advertising
Nestlé/Kitkat: Have A Seat (JWT Amsterdam)

Use of Print of Standard Outdoor in a PR Campaign
Heineken: The Legendary Posters (W+K Amsterdam, Starcom) - BRONS

Online Advertising in a PR Campaign
Terre des Hommes: Sweetie (Lemz) - GOUD

Use of Other Digital Platforms in a PR Campaign
Terre des Hommes: Sweetie (Lemz) - GOUD

Use of Other Social Platforms in a PR Campaign
Heineken: #ShareTheSofa (DDB & Tribal Amsterdam)

Social Commerce Activation
Mini: Fabulous Forty (FEL Amsterdam)

Food & Non-Alcoholic Drinks
Nestlé/Kitkat: Have A Seat (JWT Amsterdam)

Charities
Alzheimer Nederland: The Alzheimer Event (N=5)
Terre des Hommes: Sweetie (Lemz) - ZILVER

Samenstelling: Jeroen Mirck (contentmanager MarketingTribune Media & Bureaus)

Alle genomineerden (ook de vele buitenlandse cases) zijn te vinden op CannesLions.com. Welke campagnes denk jij dat er gaan winnen?