Volkswagen en DDB Paris brengen ode aan 'Nothing'

'Everything has already been said about everything. So we chose to talk about nothing. But that doesn’t mean there is nothing to say. Quite the opposite, actually. In an elevator, someone starts to laugh at nothing. After 30 years of being punks, two men still believe in nothing. Somewhere sunny, a man floats in his pool, doing nothing. What do they have in common? Nothing. As you see, nothing means a lot of things in life. In the age of everything, everywhere, every minute, nothing is even a precious thing.

About Volkswagen innovations, we could easily tell you everything: research and development, driver assist systems, autonomous cars... But we prefer talking about life, about the only thing stronger than love and better than a nap in the sun: nothing. Nothing is the main topic of the new Volkswagen film from DDB Paris. At least, those who hate commercials won’t be disturbed.'

Credits

Client: Volkswagen | Agency: DDB Paris | Executive Creative Director: Alexander Kalchev | Head of copy: Patrice Dumas | Copywriter: Benoît Oulhen | Art Director: Mickaël Jacquemin | Agency Team: Alban Callet, Stéphanie Leray, Delphine Rigaud, Coralie Bouillier | TV Producer: Emilie Talpaert | Client Team: Thierry Sybord, Ghislain Laffite, Timothée Gazeau, Stéphanie Baron | Production Company: Henry | Director: Clemens Purner | Music Supervisor: Marine Cremer | Sound Production: Studio 5