Salesforce en Google slaan handen ineen met Google Analytics en Marketing Cloud

Marketing Cloud en Google Analytics 360 worden gecombineerd. Salesforce en Google stellen; Salesforce​ ​Marketing​ ​Cloud​ ​and​ ​Google​ ​Analytics​ ​360:​ For the First time, a marketer can create customized audiences in Analytics 360 and easily push them to Marketing Cloud for activation in direct marketing channels such as email and mobile. In addition, Analytics 360 data will be available directly within Marketing Cloud, delivering marketers one holistic dashboard of consumer engagement data. Salesforce​ ​Sales​ ​Cloud​ ​and​ ​Google​ ​Analytics​ ​360:​ By integrating Sales Cloud data into Analytics 360, marketers will gain new visibility into the sales cycle, enabling them to create richer audience segments and deliver smarter ad optimization. With this deep integration, advertisers can convert prospects into customers and find more new customers by leveraging Google’s ad platforms.

Lees hier het volledige bericht over de samenwerking. En een verslag van hoofdredacteur van Twinkle Arjan van Oosterhout vanuit Dreamforce.