KPN en 1%Fairshare bij beste Europese sponsorcases

De Best of Europe-award is de laatste award die tijdens de uitreiking op 29 januari in Londen wordt bekend gemaakt. Karen Earl, voorzitter van de European Sponsorship Association: 'We zien de Best of Europe-award als de award die onze nationale partners verenigt. Zij streven er allen naar de beste sponsorcases te promoten en de uitmuntendheid van sponsoring binnen de eigen markt te vieren.'

Daarnaast is KPN ook genomineerd voor de categorie Business to Consumer, 1%Fairshare gaat voor de award in de categorie Business to Community. Ook de internationale campagne van Heineken #ShareTheSofa werd in Nederland ontwikkeld.

In totaal strijden 49 sponsorcases in elf categorieën om een award. De genomineerden zijn geselecteerd door dertien onafhankelijke juryleden uit heel Europa.

2014 Shortlist
• Best use of Public Relations
- Fuel Your Inner Champion – Multipower Sportsfood Commonwealth Games Ambassadors
– ING Road To Brasil
– Jaguar – Keep Pushing
– #PowerBallads, Electric Ireland’s Sponsorship of Electric Picnic

• Best use of Social Media
- #amazingmoments created by Western Union
– Castrol Footkhana
– #DerrièreLesBleus by Orange / Avec le XV
– Heineken #ShareTheSofa
– McDonald’s FryFutbol

• Business to Community
- 1% FairShare®
– Budweiser Club Futures
– Cravendale: Do Something Marvellous for Sport Relief
– The Big Lunch, supported by Halifax
– The Lloyds Bank and Bank of Scotland Social Entrepreneurs Programme

• Business to Community – Low Budget
- An Post Cycle Series
– Barclays sponsorship of 2014 Pride in London
– The Big Positive Weekend sponsored by Nationwide
– Ulster Bank RugbyForce

• Business to Consumer
- AG BARR, Proud Soft Drink Supplier Glasgow 2014 Commonwealth Games
– KPN – Olympic speed skating campaign 2014
– Mars: Win 1 of 500,000 Personalised England Shirts
– Papa John’s & The Football League
– The SSE Hydro: naming rights sponsorship

• Business to Consumer – Low Budget
- CASA BACARDÍ AT ELECTRIC PICNIC
– Electric Ireland GAA Minor Championships #ThisisMajor
– Lexar WRC – A win-win partnership
– Ray-Ban presents ‘The Order of Never Hide’
– SJ – A part of Way Out West

• Business to Consumer/Business – Media
- Citroën #DrivenByBeauty
– Gas Natural Fenosa – Cinergia
– Littlewoods – Great Toy Give Away
– Standard Life Investments’ Ryder Cup Sponsorship
– The ‘AVIOS Big Reward’ with Channel 4

• Business to Employee
- One DLL: Connecting employees across oceans
– Standard Life Investments’ Ryder Cup Sponsorship
– The Big Lunch, supported by Halifax
– The McDonald’s EURO Cup 2014

• Business to Youth
- DB Mobility Logistics AG – Youth training for Olympics / Paralympics
– Kellogg’s Krave – The Quest for the Chocovore Idol
– McDonald’s McFlurry Summer Scoop
– Vauxhall Youth Programme
– Vodafone Sponsorship of Summertime Ball

• Multi-National Award
- Heineken #ShareTheSofa
– Johnnie Walker Join the Pact
– Standard Life Investments’ Ryder Cup Sponsorship
– The McDonald’s EURO Cup 2014

• Professional Development Award
- Carat Creative Solutions
– Fuse Sport + Entertainment
– Sport @ WH