Omzet Sanoma daalt in eerste kwartaal

Deze resultaten maakte Sanoma, dat in Nederland uitgever is van onder meer Libelle, Donald Duck en NU.nl, woensdag bekend. Bekijk alle kwartaalcijfers hier. 

De Sanoma-directie verwacht dat de omzetontwikkeling van de groep over het hele jaar zal uitkomen rond het niveau van 2014. Deze omzet daalde toen met 3,7%. De operationele winstmarge wordt geschat op of boven niveau vorig jaar, namelijk 6,2% van de netto-omzet. 

Harri-Pekka Kaukonen, CEO van Sanoma: 'Our performance in the first three months of 2015 was mixed. The rolling 12 month growth trend improved from -3.7% to -3.2%. This was supported by new media sales, which grew by over 5%. Now close to 40% of our consumer media sales in the Netherlands, Belgium and Finland have been generated from new media products and services during the last 12 months. However, the profitability for the Group was not at a satisfactory level as operating profit declined.'

Over de Nederlandse (en Belgische) markt zegt Kaukonen: 'Media BeNe, the new unit of our Dutch and Belgian media operations, performed quite well in a tough market. The TV advertising market declined in the first quarter. Visibility in TV advertising is poor and volatility between months is high. Our Dutch TV operation had a slightly weaker start to the year in terms of viewing share but SBS was able to achieve organic growth.'

Wat de Nederlandse tijdschriftenmarkt betreft begint volgens Kaukonen de strategie met focustitels zich uit te betalen. 'Cross and upsell is easier with a smaller portfolio and a number of magazines showed growth in the first quarter. Also the press distribution business turned the negative trend to positive as a result of achieving new clients. Overall profitability in Media BeNe was on last year’s level when adjusted for divestments and acquisitions.'