Gerety Awards: open for entrees

Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”. The Gerety Awards brings together a jury to select the best in advertising from a powerful perspective, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held. Analysing the work through the female lens.

Cossette were the Gerety Awards Agency of the year in 2021 and have won the Gerety since its inception with clients like Sick Kids, Nabs, McDonald’s and the World Wheelchair Rugby. They sought out to develop an idea capable of driving entries that are more diversified showcasing the value of an all-woman perspective without reinforcing old stereotypes.

Nicole Ellerton, Group Creative Director / AD explains: ‘We knew we needed to dive into what makes the Gerety Awards distinctly different from all the other shows in the awards circuit. Having an all-female jury creates an environment where the work is evaluated through a unique lens and offers a perspective that no other show can offer.’

The 2023 Gerety Awards has a new deadline of April 14.

Enter at www.geretyawards.com